It will not be surprising to The Real Housewives of Beverly Hills viewers that Season 12 newcomer Sanela “Diana” Jenkins would now be the franchise’s richest full-time cast member – by far. In Episode 3, it became clear how rich she was when co-star Crystal Kung-Minkoff had to explain what a mall is. Not only would Jenkins not buy from one, but she wouldn’t buy at all. She explained that designers just send clothes to her house. “I keep what I like and send back what I don’t like, then I pay for it,” she said. “Nothing humble about it. I need to own it.
Also in the Bravo series, Jenkins owns a “cluster of homes” around the world, including homes in Sarajevo and Croatia, in addition to his Hidden Hills, California mansion. Ahead of his frequent world travels to other locations, Jenkins sends a team to set up all the accommodations to his liking in areas such as “safety, views, bedding and linens, and general comfort.” . Added the new Bravolebrity, “So everywhere I go I feel like home. I feel like it’s really, really important.
However, Jenkins hasn’t always lived in luxury. As she explained on RHOBH, she “grew up very poor” before fleeing communist Sarajevo as a teenager. She later met her ex-husband, Roger Jenkins, whom she described as “one of the best investment bankers in the world”, and the rest is history. “I left the war [and] extreme poverty to extreme wealth,” she said. Now, with a reported net worth of $300 million, Jenkins’ wealth is triple that of No. 2 Kyle Richards’ $100 million.
In 1999, Jenkins married Roger, whose work at Barclays Bank placed him among Britain’s 500 richest people, according to the Daily mail. They share two children, Innis and Eneya. When they divorced 13 years later, Roger, who dated model Elle Macpherson, awarded Jenkins more than $187 million, half his reported fortune of $375 million. They reportedly called the split “the happiest divorce ever” and remained good friends. At the time of their divorce, their assets included a $31 million clifftop Malibu estate, a vacation home in Bosnia and a marble-floored yacht on which she entertained famous friends such as George Clooney, depending on the point of sale. (Jenkins sold the Malibu property to WhatsApp co-founder Jan Koum for $87 million in early 2021, according to the Los Angeles Times.)
Jenkins, who studied computer science and economics at City, University of London, is an entrepreneur. She founded Neuro Brands, a private lifestyle beverage company, in 2009 and is also Chairman and CEO. According to the company’s website, Neuro now has more than 65,000 locations nationwide, including chains and retailers such as Walmart, Target, and Amazon, carrying their various products. The brand, which reportedly generates $34.56 million in annual sales, also touts “some of pop culture’s most recognizable faces” as including Neuro drinks in their daily routines. She also helped launch celebrity-favorite swimsuit company Melissa Odabash.
Besides being a businesswoman, Jenkins is also a philanthropist who has run her Sanela Diana Jenkins Foundation for Bosnia and Herzegovina since 2002. Originally named the Irnis Ćatić Foundation – in memory of her 21-year-old brother, who was killed by Serbian forces. in the final days of the Bosnian war – the charity helped fund the medical faculty at the University of Sarajevo and aims to provide financial support for the establishment of Bosnian schools and orphanages. According to the foundation’s website, they also help build homes for the country’s poor, provide emergency aid and clean up polluted lakes.
As viewers learned on RHOBH, Jenkins also works closely with Elton John’s “very good friend” AIDS foundation. Her other charitable activities also include the Sanela Diana Jenkins Human Rights Project and the Jenkins-Penn Haitian Relief Organization, which she formed with actor Sean Penn after the devastating 2010 earthquake hit the country.