Sunflower Award for Croatian Rural Tourism in no less than eight categories
Around 350 participants, representatives of ministries, tourist offices, scientific and professional institutions from around fifteen countries will take part in the work of the 5th International Congress on Rural Tourism from 27 to 30 April.
During the opening of the event, at the Hotel Croatia in Cavtat, together with the Director of the Croatian Tourist Board, Mr. Kristjan Staničić, introductory speeches will be given by Ms. Silvia Michelini, Director of Rural Development in the Directorate-General for Agriculture and Rural Development at the European Commission; Mr. Miguel Gallego, Head of Marketing and Communication of the European Travel Commission; Ms. Diane Dodd, President of the International Institute of Gastronomy, Culture, Arts and Tourism, and Mr. Stefano Dominioni, Director of the European Institute of Cultural Routes.
Visitors will have the opportunity to listen to three engaging panels and around 100 scientific and professional presentations, watch the selection of the Croatian Rural Tourism Sunflower Award and enjoy rural tourism in the Konavle region.
The slogan of this year’s congress is “Rural tourism: quality, sustainability, inclusiveness”, and the main theme is “Competitiveness and positioning of rural tourism after the crisis in the tourism sector caused by the Covid-19 pandemic”.
The organizers of the Congress are: Croatian Association for Tourism and Rural Development “The Village Membership Club”; Croatian Academy of Sciences and Arts (HAZU); Croatian Academy of Sciences and Arts in Bosnia and Herzegovina; Faculty of Tourism and Hotel Management in Opatija, University of Rijeka; Faculty of Agrobiotechnical Sciences of Osijek, Josip Juraj Strossmayer University of Osijek; Polytechnic of Virovitica; and Balkan Environmental Association with scientific and professional partners.
The growing demand for rural tourism provides an opportunity for branding tourism products and services in a rural environment. What are the global trends and what are Croatia’s experiences in this area? Panel participants will respond, with moderator dr. sc. Božo Skoko from the Faculty of Political Science. European wine heritage has become an important part of the culture of life and travel, about which, among other speakers, Robert Baćac, President of the Croatian Association of Tourist and Cultural Routes “Tur Kultur”, will tell us more, while the speakers of the third panel will discuss “Encouraging alternative activities in rural areas with EAFRD funds”.
It is certainly worth mentioning the round table within the framework of the project “Women – connected by knowledge and experience”. Representatives of associations from all over the region will share their experiences on the theme: “Rural women as key players in rural, economic and demographic development in the European Union and the Western Balkans”, with the participation of Ms Marijana Petir, President of the Agriculture Committee of the Croatian Parliament. Eight associations from Croatia, Bosnia and Herzegovina, North Macedonia and Serbia participate in this project and, working together in the field of economy, tourism, sustainable living, agriculture and rural development , they want to launch a unique initiative and model. long-term sustainable development and the achievement of the 2030 Agenda – part of the United Nations Sustainable Development Goals. The promoter of the project, co-financed by the Ministry of Foreign and European Affairs, is the Croatian Association for Tourism and Rural Development “The Village Membership Club”.
“The Croatian National Tourist Board is a proud partner of the 5th International Congress of Rural Tourism, a segment of the tourist offer that has become increasingly recognizable and sought after in recent years, both in our national and international tourist market. . Although Croatia is very well recognized internationally as a Mediterranean summer destination, rural tourism for our country is an excellent opportunity to further enhance the overall tourist offer, or to attract even more customers whose motives of travel are linked to smaller environments, sustainable development, unspoilt nature and cultural heritage, active tourism and traditional enogastronomy which our rural areas abound in”, declared the director of the CNTB Kristjan Stanicicadding that promotional campaigns will be carried out this year to further promote our rural destinations.
I am very happy that we managed to bring together a large number of scientists and experts from Croatia and abroad, who work in the field of rural tourism. We have visited and assessed more than a hundred applicants for the Croatian Rural Tourism Sunflower Award from all over Croatia and I am very proud that this form of tourism is on the rise, as there are many quality projects. I believe the awards will create additional motivation for the winners to keep improving their businesses,” said Dijana Katica, president of the Croatian Association for Tourism and Rural Development “The Village Membership Club.
As part of the Congress, the Sunflower Award for Croatian Rural Tourism will be held on April 28 at 8:30 p.m. Applicants were evaluated in eight categories, and 138 registered projects from 19 counties are an indicator of the high quality of rural tourism projects. .
More information is available on the Congress website: https://kongres.klubselo.hr/
See the full program here: https://kongres.klubselo.hr/