Big Names in Convenience Join the Bike Bosnia Challenge | Features and Analysis

From June 10-15, 2022, twenty-four intrepid convenience, wholesale, grocery and restaurant experts, including store group owner Mital Morar, Sewell on the Go doctor Patrick Sewell and Central England Co-op CEO Debbie Robinson, will cycle through the Western Balkans in just four days. Beginning in Dubrovnik in southern Croatia and ending in Sarajevo, the capital of Bosnia and Herzegovina, the team will traverse 300 km of hilly terrain in a country still heavily contaminated with landmines.

This year, the Bikes Against Bombs fundraising challenge raises money and awareness for the Manchester-based mine clearance charity Mines Advisory Group (MAG). Since 2015, more than 90 senior managers and executives from across the industry have taken on incredible cycle challenges for MAG.

This year’s Bike Bosnia Challenge is the sixth race overseas and will be powered by leading healthy and convenient snack brand Graze, which will support cyclists with better snack options in their times of need.

Britta Bayer, Senior Customer Marketing Manager at Graze, said: “It’s fantastic to be able to show our support by fueling the team for such a worthwhile initiative. We have delicious and healthy new products, including our crispy new pub bag, as well as two new oatmeal flavors; cherry bakewell and chocolate cookie which will help give the cyclists of Bike Bosnia the energy they need to take on this year’s challenge. We wish everyone on the team the best of luck as they embark on this epic endeavour.

The fundraising challenge is the brainchild of Neil Turton, MD of Sugro, and Tom Fender, Director of Development for TWC. More than 90 people from the sector cycled through Vietnam, Cambodia, Sri Lanka and Laos. In 2021, the team also made seven trips to seven UK cities.

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Sarah Tavener, Head of Philanthropy at MAG, added: “We are extremely grateful to receive the support of Graze and for kindly agreeing to feed our team this year with a variety of their healthy snacks. Bikes Against Bombs has been an outstanding industry initiative which has already helped to raise an extraordinary £730,000 for MAG. The continued support of the convenience and wholesale industry is hugely appreciated, and every pound of support we receive truly makes a significant difference. »

The main sponsors of the challenge are The Wholesale Company, IT Retail Systems and Kwickeshopper.

The full team participating in this year’s Bike Bosnia Challenge includes Clare Bocking, Mital Morar, Matt Goddard, Patrick Sewell, Debbie Robinson, Tom Gittins, Neil Turton, Tanya Pepin, Tom Fender, Helen Lyons, Antony Begley, Kirsty Cooper, Gemma Newton, Jo Murray, Louise Monkman, Elliot Sleath, Andrew Pheasant, Stephanie Green, Amy Searle, Simon Robinson, David Visick, Josh Williams and Steven Joyce.

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