LOS ANGELES—HBO Max has launched in 15 additional European countries, including the Netherlands, Portugal, Hungary, Poland and Romania, making the WarnerMedia streaming platform available in 61 territories in Europe, the United States, America Latin and the Caribbean.
Later this year, HBO Max will expand to six more countries: Turkey, Greece, Iceland, Estonia, Latvia and Lithuania.
The platform is launched with a promotion offering all customers in Central and Eastern Europe and Portugal more than 30% off the monthly price for the duration of their subscription.
In the Netherlands, HBO Max is launching with two tiers, both at 50% off the regular monthly subscription price for the duration of the subscription. A monthly subscription at the standard level (with HD 1080p, 4K, three simultaneous streams, 30 downloads) is €3.99 and a monthly subscription at the basic level (with HD 720p, one simultaneous stream, five downloads) is 2, €99.
“As of today, HBO Max is streaming in 21 European countries with Central and Eastern Europe, Portugal and the Netherlands joining the Nordics, Spain and Andorra where we launched the platform last year. last,” said Christina Sulebakk, Managing Director, HBO Max EMEA. “Central and Eastern Europe is where it all started for our European business in 1991 with our first linear channels and we are delighted that today, over 30 years later, we are offering fans in the region a whole new way to access all their favorite entertainment.
The 15 countries where HBO Max launched today are: Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Hungary, Moldova, Montenegro, Netherlands, North Macedonia, Poland , Portugal, Romania, Serbia, Slovakia and Slovenia.
HBO Max launched in the US in May 2020 and is rapidly rolling out globally. In June 2021 it became available in 39 territories in Latin America and the Caribbean and in October 2021 it arrived in Europe, launching in the Nordic countries, Spain and Andorra.