Fatima Fertilizer Marks Farmers Day at Pakistan Pavilion


Artists perform at the Pakistan Pavilion in Dubai.

Inayat-ur-Rahman, Company editor

Fatima Fertilizer took up her cause by promoting Pakistan’s agriculture and paying tribute to her farmers around the world by celebrating National Farmers Day, also known as Kissan Day, at the Pakistan Pavilion at Expo 2020 Dubai.

Week-long celebrations aim to showcase Pakistan’s rich agricultural heritage; a blessed land with five mighty rivers and four seasons. The celebration of Farmers’ Day in Dubai highlights the important role farmers play in global food security and seeks to convey to the global audience of Expo Dubai their importance in bringing food to our table.

With the help of the Trade Development Authority of Pakistan (TDAP), Fatima Fertilizer organized a series of activities, during which the entire pavilion was decorated with various agricultural products from Pakistan, divided into two key seasons of Rabi and Khareef. The main crops of Rabi being wheat and those of Khareef being cotton and rice. Apart from these fruits like Mangoes and Oranges / Kinnows play a crucial role in Pakistan’s agricultural economy and are extremely popular here in UAE.

The guests of Pakistan Pavilion were served with delicious desserts from rural Pakistan, which are famous among the farmers. Hand-made traditional Pakistani pottery was also distributed and visitors had their names calligraphed on the pottery as special keepsakes.

A special cultural show was organized to showcase all the provinces of Pakistan along with their main agricultural products and national contributions. This cultural spectacle has proven to be a major attraction for visitors to the Pakistan pavilion.

Speaking on the occasion, Fatima Fertilizer CEO Fawad Ahmed Mukhtar stressed the need for Pakistani companies to actively participate in international forums and work aggressively to promote Pakistan’s soft image to the world. He said, “Farmers are the backbone of our nation, and Fatima Fertilizer is the first company to come forward to pay them a warm tribute by making December 18th Kissan Day.”

Fatima National Fertilizer Marketing Director Ms. Rabel Sadozai added, “We have worked tirelessly over the past three years to have National Farmers Day recognized as a national event. Besides its official celebrations with the government of Pakistan, Expo Dubai is an international forum attracting visitors from 192 countries and thus provides an incredible platform to showcase Pakistan’s key strength, our courageous and hardworking farmers.

Every year, the celebration of “Kissan Day” is a constant reminder of the importance of agriculture for our economic improvement. Sarsabz Fertilizer has a long history of giving the importance and recognition it deserves not only to Pakistan, but also to farmers around the world. There is no doubt that farmers are at the forefront of tackling the challenges of global food security in the face of steadily growing population and demand for food.

Meanwhile, the pavilion of Bosnia and Herzegovina at Expo 2020 Dubai organized a Country Business Briefing in the presence of Denis Zvizdic, Speaker of the House of Representatives of the Parliamentary Assembly of Bosnia and Herzegovina, Edin Forto, Prime Minister of Sarajevo Canton, Bosnia and Herzegovina and Adnan Delic, Minister of Economy of Sarajevo Canton, Bosnia and Herzegovina, to promote the country’s friendly and supportive business environment to Expo visitors and the people of the Emirates United Arabs.

The briefing highlighted the increase in foreign direct investment which has helped Bosnia and Herzegovina to position itself as an incredible opportunity for potential investors. The event also highlighted the various attractive industries of Bosnia and Herzegovina and the opportunities for business collaboration in a multitude of sectors, including agriculture and food processing, forestry and timber, metal processing, auto parts, tourism and pharmaceuticals, etc.

Commenting on the briefing, Edin Forto, Prime Minister of Sarajevo Canton – Bosnia and Herzegovina, said: “The business ecosystem of Bosnia and Herzegovina has a lot to offer and in recent years our international relations have yielded fruitful results. . The grounds of Expo 2020 Dubai presented an optimal opportunity to share more details about the country’s business environment, and we look forward to entering into partnerships to strengthen the business ties between the UAE and Bosnia and Herzegovina. .

Although 51.3% of the country includes arable land, mountain pastures, improved pastures, orchards and vineyards, its automotive industry is growing steadily, representing a very profitable industry, focused on exporting an average of 90% of products to 30 countries. In addition, its pharmaceutical sector valued at 334 million euros in 2020, showed an increase of almost 4% compared to 2019, while the metal and electrical processing industries are the most prosperous industries in Bosnia and Herzegovina. .

The event highlighted the factors that make the country an attractive business hub, including its access to the single market, its stable financial system from which foreign investors can benefit and its encouraging economic and regulatory environment.

Taste New Zealand: Taste New Zealand, a culinary showcase of the nation’s food and drink offering, will take place at Expo 2020 Dubai from January 13-31, 2022. The three-week event is led by celebrity chefs visiting Sid Sahrawat and Kārena and Kasey Bird, as well as Dubai-based Jesse Blake, who will showcase their gastronomic skills and spotlight New Zealand’s range of premium ingredients for visitors to enjoy.

During the festival, food lovers can participate in a mix of ticketed, first-come, first-served pop-up cooking demonstrations and specially curated lunches and dinners at the Country Pavilion restaurant, Tiaki.

Chef and restaurateur Sid Sahrawat, who will be at Taste New Zealand January 13-18, has spent many years making his mark on the Auckland food scene with highly acclaimed restaurants Sidart (recently sold), Cassia and Sid at French Coffee. It is renowned for its innovative and inspiring cuisine, combining contemporary cuisine with traditional Indian flavors.

“I can’t wait to be at Expo 2020 Dubai and I’m so proud to be able to show the world my own take on sourcing and cooking with amazing New Zealand ingredients. Now is the time for us to show how our country has some of the best produce, which is cultivated and produced with care and consideration, which translates into great taste and quality, ”said Sid Sahrawat.

To celebrate Taste New Zealand, Sid created a special dish РHawkes Bay lamb chops with Horopito cr̬me frąche Рthat will be on the Tiaki menu while he is at the festival. Naturally delicious, full of flavor and perfectly tender Рgrass-fed lamb is beautifully complemented by Horopito, a native herb with a peppery taste. He will also team up with Dubai sommelier Lindsay Trivers of The Tasting Class to host a New Zealand food tour on January 14, taking diners on a journey through regions of the country with four delicious meals and drinks.

Sisters and MasterChef New Zealand winners Kārena and Kasey Bird will be at Taste New Zealand January 26-31. Growing up in the beautiful seaside community of Maketu – a place where the community comes together to grow and source fresh, seasonal produce – Kārena and Kasey turned their passion for cooking into brilliant careers, providing them with a platform to create dishes that celebrate their Maori Whakapapa and education.

“Food, drink and manaaki are such a part of New Zealand culture. We are incredibly excited to be a part of a global event like Expo 2020 Dubai, where we can bring our own experiences to life through organized events and special moments for those who visit, ”said Kārena Bird.

Kasey Bird added, “We hope to leave Dubai with a lasting understanding of New Zealand’s connection to land and sea and what makes the nation so special. “

Along with a Mystery Box cooking challenge and show cooking, the sisters created a bespoke Matariki tasting lunch, inspired by the story of a group of stars that marks the start of the Maori New Year. This special paid event will be accompanied by storytelling and cultural entertainment.

Kārena and Kasey’s unique dish – Mānuka smoked beef – will also feature on Tiaki’s menu during their stay at the Expo, allowing guests to experience a modern take on HāngÄ« – the age-old method of cooking food in a pit oven. underground.

Jesse Blake, the executive chef of Dubai’s local LOWE concept, will also be attending Taste New Zealand, sharing a dish that features New Zealand lobster from January 19-25. Born and raised in Aotearoa, New Zealand, the talented chef has made waves with his creative, global product-driven approach, which he will share with visitors to Expo 2020.

Speaking about his involvement, Jesse Blake said: “As a Kiwi who has lived and worked overseas for over 10 years, I look forward to representing my home on the global stage in Taste New Zealand. Having the opportunity to cook with the best New Zealand produce as part of the New Zealand Pavilion at Expo 2020 is quite special and I hope diners connect with the culinary essence of Aotearoa through my dish.


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