Genius Brands Expands Rainbow Rangers Global Reach • The Toy Book

Rainbow Rangers | Source: Genius Brands

The adventures of Rainbow rangers are launching into new countries around the world.

Following the recent announcement that Never Wrong Toys has signed an agreement to serve as the Primary Toys Partner for Ownership, Genius Brands International has revealed new broadcast and streaming agreements to expand the reach of Rainbow rangers entertain audiences globally. The series about a team of seven girls who serve as “Earth First Responders” can be seen on Genius Brands’ Kartoon Channel! alongside other platforms in various countries including Amazon Prime Video, Netflix, HBO Max, etc.

“The recent success of Rainbow Rangers reminds me of the original trajectory of Strawberry Shortcake, which started with Kenner, but moved to Bandai Toys and Playmates, where it ultimately led to a very successful multi-billion dollar global licensing program.” , said Andy Heyward, President and CEO of Genius Brands. “We’re taking a page from the Strawberry Shortcake playbook, with Emmy-winning producer Mike Maliani of this property at the helm of production for Rainbow rangers in the third season, introducing a twist in the new season – the addition of a scent in the storyline! Much like Strawberry Shortcake where all the dolls and all products were scented, the dolls and products from Rainbow Rangers will also be scented. We think it will be a huge driver in the girls category. “

Streaming partners for the first two seasons of Rainbow Rangers include: Netflix (US, UK, Canada, Australia, New Zealand, Middle East); Amazon Prime Video Direct (US, UK); Nickelodeon (United States); Kartoon channel! (WE); HBO Max (Latin America); Nickelodeon and NOGGIN (Latin America); CCTV (China); Televisa (Mexico); Treehouse (Canada); Cartoonito (Italy); New Network (Australia); TVNZ (New Zealand); HOP (Israel); TV2 (Hungary); NOGA (Israel); Mini Mini (Poland); Panda Canal (Portugal); Discovery Kids (Middle East); Mediacorp (Singapore); Super TV (Malaysia); and Pikaboo (Serbia, Montenegro, Macedonia, Slovenia, Croatia, Bosnia, Herzegovina).

Rainbow rangers season three is slated to begin next year.

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